BSc Marketing

 

Gain Marketing degree.

 

The programme is designed to provide graduates the opportunity to develop knowledge and skills that can help them begin careers in a variety of entry-level Business, General Marketing, Marketing Research, Advertising, Retailing Positions, Brand Marketing Management, Quantitative Research, Analysis, Social Marketing Service, International Marketing, Relationship Marketing and a host of cutting- edge areas in modern marketing practice.

 

The programme builds on fundamental knowledge and skills in Marketing and Sales Management in a global environment. Core competencies include tools and techniques used in Retailing, Market Research, Promotion, Sales Management and Planning Marketing Strategies. The programme is also developed to equip the students with the relevant knowledge and skills needed to pursue professional programme such as CIM after their graduation.